Social Media Marketing: Build Stronger Brand Engagement Online

Social media is deeply integrated into the way people communicate, making it an important consideration for modern marketing strategies. Before implementing social media activities, organizations need to understand both the opportunities and risks associated with each platform. Social Media Marketing provides participants with a practical introduction to using different social media platforms to reach current and potential customers. The course begins with Facebook, covering likes, comments, posts, links, and tracking and measurement. Participants then explore YouTube, including channels, content and voice, tags, and measurement. Twitter focuses on voice, tags, links, and tracking, while LinkedIn covers profile search optimization, groups, links, and measurement. The course also examines Google+, Pinterest, Tumblr, and Flickr, with topics including natural search links, strategy, posting, conversation, pins, boards, sharing, discussion, and tracking. The final platform modules cover Snapchat, including audience and ads, and Instagram, including niche and quality, hashtags, and measurement.