Media & Public Relations: Build Stronger Professional Communications

Building a strong professional presence requires more than simply making connections. It involves communicating effectively, presenting yourself professionally, developing meaningful networks, and knowing how to interact with the media and public. Media and Public Relations provides participants with practical tools for networking and strategic communication. Participants will explore creating effective introductions, making great first impressions, minimizing nervousness, using business cards effectively, remembering names, and navigating meet and greet situations. The course also covers professional presentation, including common dress codes and deciding what to wear. Participants will strengthen their written communication through business letters, proposals, reports, and executive summaries, while also exploring goal setting and SMART goals. Media relations covers television, print, web presence, blogs, and the internet. Participants will also learn about issues and crisis communication planning, including assessing the level of an impending crisis, providing feedback and insights, distributing information, and tracking the overall effect. The course concludes with social media as a public relations toolkit and employee communications, covering verbal and non-verbal communication, email etiquette, negotiation skills, and making an impact.