Internet Marketing Fundamentals: Build Your Digital Marketing Skills

Your customers are online, your competitors are online, and your brand is being experienced through every digital interaction. Understanding how to use internet marketing effectively can help businesses reach the right people, build stronger relationships, and create opportunities for growth. Internet Marketing Fundamentals provides participants with a practical foundation for marketing a business online. The course begins with SWOT analysis and marketing research, helping participants understand strengths, weaknesses, opportunities, threats, pricing, product development, and target audiences. Participants will explore real-time marketing, dynamic content, engagement, monitoring, brand management, and the importance of maintaining consistency across different media. Social media topics include building communities, adding a personal touch, developing brand champions, and making content easy to share. The course also introduces SEO basics, including relevant content, keywords, value propositions, and linking. Participants will explore websites, landing pages, analytics, mobile optimization, lead generation, repeat customers, and quality versus quantity. Finally, participants will learn how to develop audience-focused campaigns, use powerful words, apply the 4 W's of a campaign, and monitor and adjust campaigns based on results.